Darren Trofimczuk
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Social Media Analytics 19th Sept

Lesson Content Plan 12th Sept
  1. Review from 12th Sept lesson-12:15-12:30
  2. Introduction to social media analytic tools-12:30-13:15
  3. Social media reporting templates: 13:15-13:30
  4. Class group task research: 13:30-14:25
  5. Group report finding & discussion: 14:25-14:50
  6. Assignment-more details

Social Media Strategy Template:
​(credits: www.hootsuite.com)

social-media-strategy-template.pptx
File Size: 293 kb
File Type: pptx
Download File

12th Sept support Document
event_plan___man_12th_sep_support_notes.pdf
File Size: 184 kb
File Type: pdf
Download File

Social Media Management:
  • Hootsuite (SM accounts in one place): https://hootsuite.com/create-free-account
  • UnionMetrics (Twitter & Instagram): https://unionmetrics.com/

Social Media Analytics
​​Free Analytic Software Tools
  • TweetDeck (designed for Twitter): https://tweetdeck.twitter.com/
Advanced free tools
Netlytic-is a cloud-based text and social networks analyzer that can automatically summarize and discover social networks from online conversations on social media sites. Requires a registration by email or with Google or Yahoo account. Collect data from Twitter, Facebook, Instagram, YouTube and RSS feeds.
Website: https://netlytic.org/
  • Produce datasets
  • Search terms may be keywords with operators, hashtags, or @usernames
  • Network Visualizations
  • Word Cloud
  • Export as CSV
  • Reports
BigMl: https://bigml.com/home -I have setup student accounts for 1yr free access, so please use this invitatation link to setup your free account:https://bigml.com/accounts/register/recommendedby/dtrofimczukhh
Social Media reporting & Editorial calendar templates:
  • https://blog.hootsuite.com/social-media-templates/

Class Task
In the 5 groups you have been put into use the Netlytic software tool to search for:
  • Top 5 #
  • Top user posters
  • Anything that stands out?-other social media?

Assignment Details
Option 1:

Read pages 54-75 for the following report:
http://www.zerfass.de/ECM-WEBSITE/media/ECM2016-Results-ChartVersion.pdf

Write a two page summary review for this article using the HH article review assignment template

Option 2
If you choose to do one of the courses below and show evidence, you will be able able to use this as your assignment for my classes. Those that don’t choose this option will have to write a report for their social media use.
Social Media Marketing (at least 3 courses on this site):
https://education.hootsuite.com/collections/courses

Google Adwords, Video Advertising and shopping
:
https://support.google.com/partners/topic/3204437?hl=en&ref_topic=3111012&vid=1-635760859244013938-612060959

Google Analytics Study Guide:
https://support.google.com/analytics/answer/6370549


​Contact Links


Address

Haaga-Helia,
Taidetehtaankatu 1, 006100,
Porvoo

Telephone

+358 (0)40 488 7215

Email

darren.trofimczuk@haaga-helia.fi
  • Home
  • MY COURSES
    • Applied Coding
    • Android App Dev
    • Communication Tools >
      • Infographics
      • Virtual Meetings
    • CRM-Hubspot & Dynamics >
      • CRM-Intro part 1
      • CRM Training part 2
    • Excel Basics >
      • Cell References
      • Charts & Filtering
      • Basic Functions
      • Filtering
      • VLookUp
      • Pivot Tables
      • HLookUp
      • SumIF & SumIFS
    • Social Media & Marketing >
      • Analytics Social Media
      • Online Sale Analytics
    • Project Management Tools
    • Digital Footprint
    • MS Office Basics >
      • PowerPoint
      • Adobe Photoshop
  • PROJECTS
    • Research
    • DigiDay 2017
    • Vihtakadun Coding Club >
      • Online Gaming (Ping Pong)
      • Code Club Grade 4-6
      • Code Club 2016 (HTML)
    • DigiDay 2016, Porvoo
    • Digi Aamiainen
    • TrofTech Business 2014
    • Nordic Network 2013
    • Lego Robotics 2012
  • Blog
  • Contact