Social Media Analytics 19th Sept

Lesson Content Plan 12th Sept

1. Review from 12th Sept lesson-12:15-12:30
2. Introduction to social media analytic tools-12:30-13:15
3. Social media reporting templates: 13:15-13:30
4. Class group task research: 13:30-14:25
5. Group report finding & discussion: 14:25-14:50
6. Assignment-more details

Social Media Strategy Template:
​(credits: www.hootsuite.com)

social-media-strategy-template.pptx
File Size:	293 kb
File Type:	pptx

Download File

---

12th Sept support Document

event_plan___man_12th_sep_support_notes.pdf
File Size:	184 kb
File Type:	pdf

Download File

---

Social Media Management:

• Hootsuite (SM accounts in one place): https://hootsuite.com/create-free-account
• UnionMetrics (Twitter & Instagram): https://unionmetrics.com/

---

Social Media Analytics

​​Free Analytic Software Tools

• TweetDeck (designed for Twitter): https://tweetdeck.twitter.com/

Advanced free tools

Netlytic-is a cloud-based text and social networks analyzer that can automatically summarize and discover social networks from online conversations on social media sites. Requires a registration by email or with Google or Yahoo account. Collect data from Twitter, Facebook, Instagram, YouTube and RSS feeds.
Website: https://netlytic.org/

• Produce datasets
• Search terms may be keywords with operators, hashtags, or @usernames
• Network Visualizations
• Word Cloud
• Export as CSV
• Reports

BigMl: https://bigml.com/home -I have setup student accounts for 1yr free access, so please use this invitatation link to setup your free account:https://bigml.com/accounts/register/recommendedby/dtrofimczukhh

Social Media reporting & Editorial calendar templates:

• https://blog.hootsuite.com/social-media-templates/

---

Class Task
In the 5 groups you have been put into use the Netlytic software tool to search for:

• Top 5 #
• Top user posters
  
• Anything that stands out?-other social media?
  

---

Assignment Details
Option 1:
Read pages 54-75 for the following report:
http://www.zerfass.de/ECM-WEBSITE/media/ECM2016-Results-ChartVersion.pdf
Write a two page summary review for this article using the HH article review assignment template

Option 2
If you choose to do one of the courses below and show evidence, you will be able able to use this as your assignment for my classes. Those that don’t choose this option will have to write a report for their social media use.
Social Media Marketing (at least 3 courses on this site):
https://education.hootsuite.com/collections/courses

Google Adwords, Video Advertising and shopping
:https://support.google.com/partners/topic/3204437?hl=en&ref_topic=3111012&vid=1-635760859244013938-612060959

Google Analytics Study Guide:
https://support.google.com/analytics/answer/6370549